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By Ry Crozier Di Direct marketing company Salmat is installing technology to give it control over Web 2.0 content and assess in real-time the security of web pages accessed by staff.
Web advertising guidelines launched
A trade body for online advertising has launched a set of privacy guidelines concerning web adverts aimed at targeting users’ interests.
Rainbow Amps Up Interactive Ads
Cablevision System’s Rainbow networks, AMC, WE tv, Sundance Channel and IFC, says these futuristic highly prized interactive television applications will be available to a small part of it networks subscriber bases.
Which part of Office 14 will be ad-supported? Web apps
Some company watchers are scratching their heads over a Microsoft exec?s claim that part of Office 14 will be ad-supported. Psst. Hey guys? Microsoft told us last fall: The consumer versions of Office 14 Web apps will be ad-funded.
Yahoo’s Bartz Makes the Call to Cut Ads in Some Regions
O recently made the call to reduce the number of ads the company displays to its Mail users in low-bandwidth regions.
Online Display Advertising: Metrics For Proving Success In A Recession
Online display advertising has become an accepted interactive marketing tool during the past 10 years, used by the majority of interactive marketers in Europe and the US.